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The ReputationMD Privacy Policy
Last Updated: October 15, 2025
The ReputationMD (“RepMD,” “we”, “our” or “us”) has implemented this Privacy Policy (“Privacy Policy”) for its thereputationmd.com website (including all areas of the site) (the “Website”), applications and software provided online and made available offline through or in connection with the service, including through a mobile device (collectively, the “Service”) to provide our registered users (“Clients”) and unregistered users and visitors (along with Clients, collectively “Users” or “you”) information regarding the collection and use of your information on the Service, so that you can make an informed decision about your use of the Service.
When using the Service, there are general elements of our Service that you should know. We will not use or share your Personally Identifiable Information with anyone except as described in this Privacy Policy. REPMD does not own your user generated content.
This Privacy Policy applies to information collected by REPMD and does not apply to information collected by any third-party sites to which the Service may link or to information provided to, or collected by, third-parties through third-party cookies, web beacons, or other third-party technologies served during your visit to the Service.
Please see the Do Not Track section of this Privacy Policy for how the Service responds to “Do Not Track Mechanisms”.
Note that you can modify the consents you have given us to process your information at any time. Please see the Your Choices section of this Privacy Policy for additional detail.
If you have questions or concerns regarding this Privacy Policy, you should contact us via email to Todd@thereputationmd.com, or send mail to Privacy, REPMD, 16661 Ventura Blvd Ste PH, Encino, CA 91436.
As we update and expand our Service, this Privacy Policy may change, so please check this web page for updates to our Privacy Policy. In the event we make material changes to this Privacy Policy, we will provide notice through our Service, or by other means, to provide you with an opportunity to review the changes before they become effective. If you object to any changes, you may close your account.
By using the Service, you agree to the terms and conditions of this Privacy Policy.
You acknowledge that your continued use of our Service after we publish or send a notice about changes to our Privacy Policy means that the collection, use and sharing of your personal data is subject to this Privacy Policy.
The Information We Collect
When you visit our Service we may collect information regarding your visit from your computer. Such information helps us to determine information about how you found our Service, the date that you visited our Service and search engines that may have led you to our Service. We collect this information in order to continually improve and enhance the functionality of the Service.
Generally, you may provide us with two types of information, User Content, which may include Personally Identifiable Information, and Website Usage Information, both of which are discussed in greater detail below.
Any or all of these activities with regard to the above-described Website Usage Information may be performed on our behalf by our third-party service providers.
How We Use Your Information
When We Share Information
REPMD will not share your email address with advertisers or unaffiliated third parties without first obtaining your express permission.
We may provide information, including personal information, to our subsidiaries, affiliated companies, or subcontractors, so such parties can, among other things (a) perform services and/or process such information on our behalf, (b) use the information to offer greater functionality and enhanced services through the Service and provide you with additional product and service opportunities, and (c) communicate these opportunities to you. When we do this, the recipients of your information are bound by the terms of this Privacy Policy.
We may share non-Personally Identifiable Information (such as anonymous Website usage data) with third-parties to assist them in understanding our Service, including Users’ use of our Service and the services we provide and the success of advertisements and promotions.
We may share non-personally identifiable aggregated user data, such as aggregated gender, age, geographic, and usage data (without the inclusion of a user’s name or other identifying information) to advertisers and other third parties for their marketing and promotional purposes.
We may use analytics services provided by third parties that use cookies and other similar technologies to collect information about the Service without identifying individual visitors. The third parties that provide us with these services may also collect information about your use of third-party websites and applications.
We may share location-based information with third parties for their marketing and promotional purposes if you have allowed location-based services.
We may release your information if required to do so by law, or in the good-faith belief that such action is necessary to comply with state or federal laws or respond to a court order, subpoena, law enforcement or regulatory request, or search warrant. We reserve the right to collect and share any information: (i) in order to investigate, prevent, or take action regarding suspected or actual illegal activities; (ii) as appropriate or necessary to enforce our Terms of Use or investigate potential or actual violations of the Terms of Use or Privacy Policy; (iii) take precautions against liability; (iv) to protect the security or integrity of our Service; (v) to exercise or protect our rights and property, the Service, or the rights and personal safety of REPMD affiliates, Users or others; or (vi) for other legitimate purposes.
We may assign or transfer the information we collect to a third party in the event that REPMD is acquired by or merged with a third-party entity, or due to our bankruptcy, insolvency, reorganization, receivership, or similar situation. We reserve the right to transfer any information we have about you in the event we sell or transfer all or a portion of our business or assets. Should such a sale or transfer occur, we will use reasonable efforts to direct the transferee to use personal information you have provided through our Service in a manner that is consistent with this Privacy Policy.
Rights to Opt-In / Opt-out
You have the right to “opt in” and/or “opt out” of certain of our uses of your Personally Identifiable Information. For example, you may have the opportunity to elect whether you would like to receive correspondence from us and/or third-party service providers. Your personal information will not be shared with third party service providers unless consent is given by you. You will have the opportunity to opt out of our promotional e-mails by clicking the “opt out” or “unsubscribe” link in the e-mail you receive. You can also request this by sending an e-mail to Todd@thereputationmd.com specifying whether: (i) you would like to opt out of receiving promotional correspondence from REPMD in general, or just via e-mail, postal mail and/or by phone, and/or whether (ii) you would only like to opt out of certain of our e-newsletters or correspondence. Please understand that if you opt out of receiving promotional correspondence from us, we may still contact you in connection with your relationship, activities, transactions and communications with us.
Our Commitment to Children’s Privacy
Protecting the privacy of young children is especially important and is mandated by U.S. law. For these reasons, REPMD does not knowingly collect Personally Identifiable Information on the Service from persons under 18 years of age, and no part of our Service is directed to persons under 18. If you are under 18 years of age, then you must not use or access the Service at any time or in any manner or provide any information to the Service. If we become aware that we have inadvertently received personal information from a visitor under the age of 18 on our Service, we will delete the information from our records.
Rights to Access and Control Your Data
You can access or delete your personal data. You have many choices about how your data is collected, used and shared.
For personal data that we have about you, you can:
∙ Delete Data: You can ask us to erase or delete all or some of your personal data (e.g., if it is no longer necessary to provide services to you).
∙ Change or Correct Data: You can ask us to change, update or fix your data in certain cases, particularly if it’s inaccurate.
∙ Object to, or Limit or Restrict, Use of Data: you can ask us to stop using all or some of your personal data (e.g., if REPMD has no legal right to keep using it) or to limit our use of it (e.g., if your data is inaccurate or unlawfully held).
∙ Right to Access and/or Take Your Data: You can ask us for a copy of your personal data and can ask for a copy of the personal data you provided in machine readable form.
You may contact us at Todd@thereputationmd.com, and we will consider your requests in accordance with applicable laws.
Residents in Designated Countries may have additional rights under the laws of those countries.
Retention Period
REPMD has a variety of obligations to retain the data that you provide to us, both to ensure that transactions can be appropriately processed, and also to comply with laws applicable to us and to our banking providers and credit card processors. Accordingly, even if you close your Client account we will retain certain information as necessary to meet our legal obligations and fulfill the purposes outlined in this Privacy Policy.
We retain your Personally Identifiable Information even after you have closed your Client account if reasonably necessary to comply with our legal obligations (including law enforcement requests), meet regulatory requirements, resolve disputes, maintain security, prevent fraud and abuse, enforce our Terms of Use, or fulfill your request to “unsubscribe” from us. We will retain de-personalized information after your account has been closed.
Information you have shared with others (e.g. comments, posted reviews, group posts) will remain visible after you closed your account or deleted the information from your own profile, and we do not control the data that other Account holders copied out of our Service. User Content associated with closed accounts will show an unknown user as the source.
International Users
The Service is hosted in the United States and are intended for and directed to Users in the United States. The Service is void where prohibited. If you are accessing the Service from outside the United States, your use of the Service is governed by U.S. law, you are transferring your Personally Identifiable Information to the United States, and you consent to that transfer.
By providing Personally Identifiable Information to us through this Service, you agree that it may be used by us and our Affiliated Parties for the purposes described herein and you further understand and consent to the collection, maintenance, processing and transfer of such information in and to the United States and other countries and territories, which may have different privacy laws from your country of residence and which may afford varying levels of protection for your Personally Identifiable Information. Regardless of the laws in place in these countries, we will treat the privacy of your information in accordance with this Privacy Policy. By providing your Personally Identifiable Information to this Service, you consent to our transmission to, and processing of your information in, any jurisdiction, in accordance with this Privacy Policy.
[EU CONSIDERATIONS]
Users from the EU, EEA and Switzerland
This section of the Privacy Policy applies only if you use our Service from a country that is a Member State of the European Union (“EU”), European Economic Area (“EEA”) or Switzerland (the EU, EEA and Switzerland collectively, “Designated Countries”), and supplements the information in this Privacy Policy.
To the extent that REPMD is subject to the laws of the Designated Countries when processing personal data, it shall be the “data controller” under such laws. We have lawful bases to collect your data, as detailed in this Privacy Policy. The nature of our business means the Personally Identifiable Information and Usage Information will be transferred to the United States. We take appropriate steps to ensure that recipients of your personal data are bound to duties of confidentiality and we implement measures such as standard data protection contractual clauses to ensure that any transferred personal data remains protected and secure. You may request copies of these clauses by contacting Todd@thereputationmd.com. You may lodge a complaint with the applicable supervisory authority if you consider that our processing of your information violates applicable law.
Your Choices
We have lawful bases to collect, use and share data about you. You have choices about the use of your data. We will only collect and process Personally Identifiable Information about you where we have lawful bases. Lawful bases include consent (where you have given consent), contract (where processing is necessary for the performance of a contract with you (e.g. to deliver the REPMD services you have requested)) and our legitimate interests, provided that such processing shall not outweigh your rights and freedoms. REPMD will seek to obtain your additional consent where required by applicable law. At any time, you can withdraw the consent you have provided by contacting us.
You may, of course, decline to submit Personally Identifiable Information to the Service, in which case you may not be able to register or REPMD may not be able to provide certain services to you.
You may access, update or correct certain of your Personally Identifiable Information by using your secure access account to edit, delete, update, or change the Personally Identifiable Information you have provided to the Service. You may also request that we correct, update, or remove your information from the Service by contacting us at Todd@thereputationmd.com. We will respond to your request within 30 days. However, before we are able to provide you with any information or correct any inaccuracies, we may ask you to verify your identity and provide other details to help us to respond to your request.
To protect your privacy and security, we take reasonable steps (such as requesting a password) to verify your identity before granting you profile access or making corrections. You are responsible for maintaining the secrecy of your password and account information at all times.
You may decline to utilize location-based services on your mobile device. If you do not want us to use location-based information, please refrain from using a location-based service or click “Don’t Allow” when your mobile device requests your location-based information.
Online Tracking Disclosures — “Do Not Track” Settings
You may be accessing the Service via a browser that has a “Do Not Track” setting. Under AB 370 of CalOPPA, we are required to disclose our response to a browser’s “do not track” signal. If you have turned this setting in your browser on, or if you are using a browser with the default setting of “Do Not Track”, please be advised that all features of the Service may not function in such setting. As detailed above, we collect a variety of functional and analytic cookies in order for you to completely engage with our services.
If you wish to opt-out of the collection of tracking information you may do so according to your browser settings; however, please be advised that such an election may limit the functionality of the Website available to you.
Our Commitment To Data Security
We have implemented commercially reasonable technical and organizational measures designed to secure your Personally Identifiable Information from accidental loss and from unauthorized access, use, alteration or disclosure. Such measures include, but are not limited to, the utilization of Secure Sockets Layer (SSL) encryption to transmit sensitive information through the Service. However, we cannot guarantee that unauthorized third parties will never be able to defeat those measures or use your personal information for improper purposes. You acknowledge that you provide your Personally Identifiable Information at your own risk.
While REPMD strives to protect the security and integrity of Personally Identifiable Information on its Service, due to the inherent nature of the Internet as an open global communications vehicle, we cannot guarantee that your information, during transmission through the Internet or while otherwise in our care, will be safe from intrusion of others. You should also be aware that if you contact us by email or a “contact us” or similar feature on the Service, your transmission might not be secure. An unaffiliated third party could view information you send by these methods in transit. You should also be aware that if you are accessing the Service via a mobile device, your transmissions may not be secure due to the inherent nature of mobile data carrier networks. We will have no liability for disclosure of your information due to errors or unauthorized acts of third parties during or after transmission.
If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account with us has been compromised), please immediately notify us of the problem by contacting us in accordance with the information provided in the Introduction to this Privacy Policy.
Compromise of Personal Information
In the event that personal information is compromised as a result of a breach of security, REPMD will promptly notify those persons whose personal information has been compromised, in accordance with the notification procedures set forth in this Privacy Policy, or as otherwise required by applicable law.
In the event the breach involves your online account credentials, we will provide notification in electronic form and direct you to promptly change your password and security question, as applicable, or to take other appropriate steps to protect the online account as well as any other online accounts for which you use the same credentials or security question and answer. You consent to our use of e-mail as a means of such notification. If you would prefer us to use another method to notify you in this situation, please e-mail us at Todd@thereputationmd.com with the alternative and/or additional contact information you would like us to use.
Notification Procedures
It is our policy to provide notifications, whether such notifications are required by law or are for marketing or other business related purposes, to Users via email notice, written or hard copy notice, or through conspicuous posting of such notice on our Service, as determined by REPMD in its sole discretion. REPMD reserves the right to determine the form and means of providing notifications to our Users, provided that you may opt out of certain means of notification as described in this Privacy Policy.
California Privacy Rights: Privacy Notice for California Residents
The following Privacy Notice for California Residents supplements the information contained in our privacy policy above and applies solely to all visitors, users, and others who reside in the State of California (“Consumers”). We adopt this notice to comply with the California Consumer Privacy Act of 2018, Cal. Civil Code §1798.100, et. seq. (“CCPA”), as amended by the California Privacy Rights Act of 2020 (“CPRA”). Any defined terms in the CPRA have the same meaning when used in this notice.
Information We Collect
Our Service collects information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household (“Personal Information”). In particular, our website has collected the following categories of Personal Information from its Consumers within the last twelve (12) months:
Category
Examples
Collected
A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol (IP) address, email address, account name, social security number, driver’s license number, or other similar identifiers.
YES
A name, first initial and last name, signature, Social Security number, address, telephone number, driver’s license or state identification card number, a user name or email address in combination with a password or security question and answer that would permit access to an online account.
Some personal information included in this category may overlap with other categories.
YES
Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).
YES
Records products or services purchased, obtained, or considered.
YES
Genetic (DNA), physiological, behavioral, and biological characteristics, or activity patterns that can be used singly or in combination with each other or with other identifying information to establish identity; activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, handprints, vein patterns, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns; and sleep, health, or exercise data.
NO
Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.
NO
Physical location or physical movements.
NO
Audio, electronic, visual, thermal, olfactory, or similar information to any of the foregoing.
YES
Current job history, past job history or performance evaluations.
YES
Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.
NO
Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
NO
Information from minors under 13 years of age, Information from minors between 13 and 16 years of age
NO
Personal Information does not include:
How we collect Personal Information
We obtain the categories of Personal Information listed above from the following categories of sources:
Use of Personal Information
We may use, or disclose the Personal Information we collect for one or more of the following business purposes:
Sharing Personal Information
We may disclose your Personal Information to a third party for a business purpose. When we disclose Personal Information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that Personal Information confidential and not use it for any purpose except performing the contract.
We share your Personal Information with the following categories of third parties: vendors and service providers who may provide certain services in connection with our reputation management services (e.g., software providers).
Disclosures of Personal Information for a Business Purpose
Sales of Personal Information
Your Rights and Choices as a California Resident
The CCPA provides Consumers (California residents) with specific rights regarding their Personal Information. This section describes your CCPA rights and explains how to exercise those rights.
You have the right to request, up to two (2) times in any 12-month period, that we disclose certain information to you about our collection and use of your Personal Information over the past 12 months. Once we receive and confirm your verifiable consumer request, we will disclose to you:
You have the right to request, up to two (2) times in any 12-month period, that REPMD provide access to, or disclosure of, the specific pieces of Personal Information we collected about you in the past 12 months (also called a data portability request).
You have the right to request, up to two (2) times in any 12-month period, that REPMD delete any of your Personal Information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your Personal Information from our records, unless an exception applies.
We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:
As a California resident, you have the right to request that we correct inaccurate Personal Information about you. For example, if you move your physical address, you can submit a request to correct your physical address.
You have the right to request to opt-out of the Sale or Sharing of your Personal Information.
“Sensitive Personal Information” is a subset of Personal Information under the CPRA consisting of: Government identifiers (social security, driver’s license, state identification card, or passport number); Racial or ethnic origin; Religious or philosophical beliefs; Health, sex life, or sexual orientation information; and Precise geolocation.
You have the right to request that we limit the use and disclosure of your Sensitive Personal Information to exempted purposes under the CPRA, namely for: (a) security; (b) quality control; (c) short-term transient use; (d) performing services on behalf of the business; (e) uses necessary to provide goods or services reasonably expected by a California resident who requests those goods and services; and (f) purposes added by the CPRA’s regulations.
Exercising Your Rights: Submitting a Verifiable Consumer Request
Who Can Submit a Verifiable Consumer Request: Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your Personal Information. You may also make a verifiable consumer request on behalf of your minor child.
How to Submit a Verifiable Consumer Request: To exercise the rights described above, please submit a verifiable consumer request to us by:
What Your Verifiable Consumer Request Must Contain: The verifiable consumer request must:
We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you.
We will only use Personal Information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.
Frequency of Submitting a Verifiable Consumer Request: You may only make a verifiable consumer request regarding your right to know, access or delete twice within a 12-month period. You may make a request to correct inaccurate Personal Information, opt-out, or restrict Sensitive Personal Information at any time.
Response Timing and Format
We endeavor to respond to a verifiable consumer requests regarding the right to know, access, delete, or correct within forty-five (45) days of its receipt. If we require more time (up to a total of 90 days), we will inform you of the reason and extension period in writing.
For verifiable consumer requests regarding opt-outs, or the right to restrict Sensitive Personal Information, we will respond within fifteen (15) business days of its receipt.
We will deliver our written response by mail or electronically, at your option.
Any disclosures we provide will only cover the 12-month period preceding the date of our receipt of the verifiable consumer request. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your Personal Information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance, specifically by electronic mail communication.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that your request is manifestly unfounded or excessive, we may either: (a) tell you why we made that decision and refuse to respond to your request, or (b) provide you with a cost estimate of reasonable fees reflecting administrative costs involved before completing your request, and if you still wish to proceed, collect such fees from you prior to carrying out such request.
Personal Information Sales Opt-Out and Opt-In Rights
REPMD does not sell your Personal Information. Accordingly, the rights granted under the CCPA enabling users 16 years of age or older to opt-out of sales of Personal Information, and for users between 13 and 16 years of age to specifically opt-in to sales of Personal Information, are not applicable to REPMD’s information processing activities.
Non-Discrimination
We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:
Shine the Light
Under California’s “Shine the Light” law (California Civil Code §1798.83), California residents who provide personal information in obtaining products or services for personal, family or household use are entitled once per calendar year to request and obtain from us information about the customer information we shared, if any, with other businesses for their own direct marketing uses. If applicable, this information would include the categories of customer information and the names and addresses of those businesses with which we shared customer information for the immediately prior calendar year (e.g. requests made in 2023 will receive details concerning 2022 sharing activities).
To obtain this information, please send an email message to Todd@thereputationmd.com with “Request for California Privacy Information – Shine the Light” on the subject line and in the body of your message. We will in turn provide the requested information on covered sharing to you at your e-mail address.
Changes to This Privacy Policy
This Privacy Policy may be revised periodically and without prior notice to you to reflect changes in our online information practices. We will post a prominent notice on this Service to notify you of any significant changes to our Privacy Policy and indicate at the top of the statement when it was most recently updated. Your use of the Service indicates your acceptance of this Privacy Policy and any then-current revisions.
Contact Information
Please contact us with any questions or comments about this Privacy Policy or the Service, the ways in which REPMD collects and uses your information, your choices and rights regarding such use, if you wish to exercise your rights under California law as a California resident, or if you would like to review, delete or update information we have about you or your preferences, as follows:
Attn: Privacy
The Reputation MD
16661 Ventura Blvd
Suite PH
Encino, CA 91436
Call us via our toll-free telephone number at: (833) 697-7362
